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Best Purple Shampoo – 2021



Quick Overview

Looks matter a lot both personally and professionally. The color and texture of your hair are an important part of how you look and the image you present to other people. One of the quickest and sure-shot ways of getting a face makeover is by changing your hair color and hairstyle. The most popular color that most women like to go in for is a rich blonde shade. Unfortunately, the blonde hues tend to fade easily and develop yellow undertones that spoil the entire effect. There are plenty of reasons for your hair color treatment to fade resulting in dull and lifeless hair ranging from environmental causes to lifestyle issues. It is impossible to negate all the things that affect the hair color and make it look dull. However, there is a very simple solution to maintaining the brightness of your hair color and highlights. You just need to adopt a purple shampoo routine into your hair care regime. These shampoos are amazing at removing all the yellow undertones from your hair color that are responsible for making your hair look dull. If you are wondering which shampoo to invest in that will give you the best results then read on. This article will list the best purple shampoos in the Indian market and list the key factors to keep in mind while buying a purple shampoo.



  • The sulfate-free formula makes it less damaging to the hair
  • Gentle cleansing composition
  • Restores the hair pH balance to 4.5


  • Need to leave it in the hair for a long time for optimal results

The Schwarzkopf Professional Goodbye Yellow Neutralizing & Anti-Yellow Sulfate-Free Purple Shampoo is a great product to neutralize the yellow tone in your hair color and bring out the vibrancy of the silver and grey hues. This shampoo removes all the brassiness and copperish tinge from your highlights which ted to weigh the hair color down and makes your hair look dull with time. The purple and blue dyes in the shampoo help to balance the hues and give you lustrous shiny hair color.

This shampoo is unisex and suitable for both men and women. Over time the hair color especially pale colors like silver, greys, platinum ash, pale blondes, etc. tend to develop yellow undertones that make the hair color dull and lifeless. The purple shampoo from Schwarzkopf helps in removing all the yellow undertones from your hair making it vibrant with a smooth texture.

Apart from correcting the color balance of the hair, this shampoo also aids in restoring the natural pH balance of the hair to its original 4.5 level. Most purple shampoos are extremely harsh on the hair and tend to leach out all the moisture and hydration leaving the hair dry and brittle. This is not the case with this shampoo. It is a mild formulation that helps in locking in the moisture of the hair to make it more tensile and healthier. 



  • The moisture-rich formulation includes linseed oil, purple mica, and other hydrating plant oils
  • Free from harmful chemicals like sulfates, parabens, and silicones
  • Makes hair texture smoother and hair color brighter


  • Hair does not remain smooth for long and the frizz tends to come back after a short time

The StBotanica GO Colored Purple Hair Shampoo – With Linseed, Purple Mica, Sunflower Oil, No SLS / Sulphate, Paraben, Silicones, Colors is a perfect purple shampoo for colored hair. It boasts of a nourishing formulation that includes hydrating plant-based oils like sunflower oil, linseed oil, castor oil, and purple mica. It even contains green tea seed oil, liquorice extract, and vitamin E to make your scalp healthier and well-nourished. The sunflower oil along with castor oil help in preserving the hair color and boosts the hair vitality. It reduces frizz which makes the hair texture smooth and silky.

It is a gentle hair cleanser that removes all the dirt from the hair and scalp without stripping it off the essential nutrients. Most purple shampoos are very harsh on the hair and tend to leave the hair dry and brittle over time. This shampoo has a moisture-rich formulation and is infused with plenty of hydrating elements that take care of your hair health and make it soft and shiny. The linseed oil ingredient creates a barrier on the hair shaft which protects it from elemental damage and locks in the moisture in the hair.

This shampoo is ideal for bleaches and blonde hair tones. It easily corrects all the orange hues that develop in the blonde hair color with time giving you the salon-rich hair color instantly. Further, the shampoo carries a mild fragrance that is pleasing to the senses without being overbearing. The consistency is thick and flowy which makes for an easy application. 



  • Protects against UV rays
  • Smart release technology releases rosehip oil, arginine, and keratin for better hair nourishment
  • Restores the hair color vibrancy and shine


  • Contains silicones and sulfates
  • Has a strong fragrance

With Joico Color Balance Purple Shampoo you can easily stay true to your blonde and other pale hair colors without any fuss and stress. This purple shampoo balances the orange and yellow tone in your hair to give you vibrant and long-lasting results without any hair color dullness to ruin your color treatment effect. It is a perfect choice for all the blonde highlights and preserves your hair’s color hues by keeping all the yellowness away from your hair shafts.

This is a paraben-free formulation that gently cleanses your hair and boosts the shine and hair health as well. The shampoo instantly neutralizes all the brassiness from the hair tone to give you amazing results that last for 12 washes and more. This means that you do not have to use the purple shampoo frequently and can use your regular shampoo with purple shampoo rinses in between without compromising on your hair color.

The shampoo incorporates a “smart release technology” which is a unique liposome technology that drives a nourishing routine to your hair by continuously releasing hydrating and moisture-rich ingredients like rosehip oil, arginine, and keratin to your hair shafts and scalp. This boosts hair health and makes it stronger and more resilient to damage. It also adds shine and bounce to an otherwise limp hair.



  • Gives instant results because of the strong active violet dyes
  • Adds vibrancy to the color tones
  • Long-lasting results


  • Makes hair very dry and rough
  • Contains a high concentration of sulfates in the composition

Keeping your blonde and silver hair in its original color can be quite a task. The Clairol Shimmer Lights Original Shampoo Blonde and Silver is a potent purple shampoo that helps you in retaining your blonde hues without having to run to the salon for a touch-up. The shampoo has a high level of violet dyes in its composition that balances and neutralizes the yellow and orange tones that inevitably develop in the hair with time.

The shampoo has very strong active violet dyes which give you instant results but on the flip side, it is also very harsh on your hair. Hence, it is recommended that you do not use this shampoo very frequently and only use it once or twice a week at best. It is a protein-rich formula that works very well in preserving your hair color especially the blonde and ash hues. However, the shampoo also tends to dry out your hair and scalp and hence you need to follow it up with a deep conditioner to retain your hair health. 



  • Innovative UV filter protects hair color from UV ray damage
  • Free from all parabens and harmful sulfates
  • Enhances the cool blonde and ash tones to give you a lustrous shiny hair


  • Leaves hair rough and dry
  • Difficult to work into a lather

The Saeshaa Blond Purple Toning Hair Shampoo Remove Yellow and Purple Tone to Silver shampoo is an innovative purple shampoo that restores the cool tones of the blonde highlights. It has violet and blue pigments that deliver cool hues and icy tones to your colored hair making it stand out with its luster and shine. It makes your highlights shimmer with a vibrancy that gives it a fresh out of the salon effect.

The shampoo is 100% cruelty free making it suitable for all the animal lovers out there. It also makes it free from harmful chemicals and parabens that might adversely affect and damage your hair health. This shampoo is therefore gentle on your scalp and helps in maintaining the hair health better than other purple shampoos. The innovative UV filter technology used in the shampoo also protects your hair from the harmful effects of the UV rays.



  • Contains hyaluronic acid and edelweiss flower oil for hair nourishment and hydration
  • Makes hair smooth and shiny
  • Protects hair against UV damage


  • Premium pricing

If you are looking for a shampoo that gives you instant results and adds a shimmery shine to your hair color then you need to look no further than the Kerastase Blond Absolute Bain Ultra-Violet Purple Shampoo. This purple shampoo from the popular haircare brand Kerastase is one of the best purple shampoos you will find in the market. It effortlessly eliminates all the yellow tones from your hair color and neutralizes the brassy tones to give you a pure blonde or ash shade that dazzles with shine and luster.

Being such a strong purple shampoo, you might think that the shampoo will be harmful to your overall hair health and leave your hair feeling dry and rough. However, this shampoo comes enriched with hyaluronic acid and edelweiss flower oil. Both of these ingredients work together to lock in the moisture in your hair and make it smoother and glossier than before. The edelweiss flower oil even protects the hair against UV rays and other environmental damage by creating a barrier between the hair shafts and the outside elements. This ensures that the hair does not lose out any moisture and retains its normal pH balance. 

What is a Purple Shampoo?

Color-treated hair, be it a full color treatment or highlights require special care to preserve the color and vibrancy of the shade. There are lots of factors that make your hair color go dull with time or fade away. One of the main causes is your shampoo. Shampoos tend to wash away the color from your strands leaving you with a faded and greying color which is a long way from the vibrant color you left the salon with. To preserve this vibrancy, you need a special shampoo like the purple shampoo.

Purple shampoo is a specially crafted shampoo that helps in neutralizing your color tones and balance out your color. It also protects your color-treated hair from elemental damage caused by pollution, chlorine water, and UV ray exposure. Purple shampoo acts as a barrier between your hair strands and the harmful elements ensuring that the hair color retains its vibrant hue and glossy texture. It deeply cleanses your hair from scalp to root and disburses purple pigment throughout the hair strands to retain and boost the cool texture and blonde and grey hair color.

How To Choose the Perfect Purple Shampoo?

Are you confused about which perfect shampoo to buy? Have you been debating about the various choices that are available in the market wondering which one will suit you the best? You are not alone in this situation. A lot of women find it extremely difficult to choose a purple shampoo. After all, there are so many options in the market with each claiming to be the best.

There are certain key pointers that you need to keep in mind before you splurge on a product to ensure that you are making the right choice. This section will highlight those key pointers for you. This way you can easily make an informed decision and get the best results for yourself.

Comes with Conditioner

Although it is not essential to buy a purple shampoo with a conditioner it is always better to get a shampoo conditioner combo. Similar to normal shampoos you need to apply a conditioner after purple shampoo. A regular conditioner tends to bleach the color out of your hair and does not give you the appropriate color protection. This undermines the effects of the purple shampoo.

To maximize the purple shampoo results you need a conditioner that is violet enhancing and comes with UV protection. An ideal conditioner is a purple conditioner that is tone-enhancing and color balancing. You can always buy a separate conditioner but a conditioner with the same features and ingredients as your purple shampoo is the most ideal bet for optimal results.

Sulfate and Phthalates free

Both sulfates and phthalates are common ingredients in shampoos. Sulfates are used for their cleansing properties to give you a squeaky-clean scalp. It helps in removing all the oiliness and dirt from your hair with just one rinse. Phthalates are used as gelling agents. It gives your shampoo the gel-like liquid consistency that allows you to easily apply it to the hair and work it into a rich lather. These are cosmetic properties that come at a huge price.

Medically both these ingredients are linked to increased risk of cancer and other serious medical conditions. Apart from the effect they have on your health, these components tend to damage your hair structure as well. They break down the hair’s cellular health and result in dry, brittle, and damaged hair with continued use. Most traditional shampoos have sulfate and phthalate count of 15% or more. This is extremely dangerous to your health. You should ideally choose a purple shampoo that is free from sulfates and phthalates. If not then look for a purple shampoo that has a lower sulfate concentrate with 5% or less percentage to minimize the damage.


It is best to alternate between purple shampoo and your regular shampoo to get the best results. For this reason, you should opt for a purple shampoo that is not too big and has a long shelf life so that it does not go bad. If you have long hair then opting for a big size makes sense since you will use it quickly but for shorter-haired women, it is best to opt for a more economical size.

Another reason to opt for a smaller size is that you might want to change the brand after some time. With a smaller size, it is easier to replace the shampoo frequently rather than getting stuck with the same brand for a long time.

Cruelty-Free and Environment Friendly

Even if you are not an ardent fan of these causes it is best to buy a shampoo that is cruelty-free and comes in environmentally friendly packaging. Cruelty-free means that the product has not been tested on animals. Animal testing is one of the cruelest forms of animal abuse. Most cosmetics are moving away from animal testing and a lot of people prefer not to buy these products. A cruelty-free product is not only a kinder more humane cosmetic approach but is also free from harmful and harsh chemicals that might adversely damage your hair.

Purple Tone

Different types of purple shampoos have different effects on the hair color balance. Purple shampoos come in different shades and tones of purple. These tones define the effect that the purple shampoo will have on your hair. A violet tone will neutralize the brassiness in your blonde color whereas a purple shampoo that is more inclined towards the bluish tone will be better for tackling the copper tones in your blonde highlights.


Apart from the tone of the purple shampoo, you should make a note of the ingredients and the composition of the purple shampoo. Since shampoo has a chemical composition, they tend to dry out the hair and strip it of its natural hydration and moisture. It is hence better to buy a shampoo that comes with hydrating and moisture lock-in ingredients like Argan oil, Shea butter, Keratin protein, Amino acids, etc. These purple shampoos will not only balance out the color tone in your hair but also help in making your hair more healthy, rich, and shiny.

Brand Value

The brands you opt for make a lot of difference in the quality and result of the product. It is always better to choose a well-reputed brand rather than opting for a lesser-known brand. This is because a well-reputed known brand has an image to preserve and a market value to conserve. Hence, their products are of good quality. You might have to shell out a little extra but you will be assured of the quality and results. With something as personal as a shampoo that will affect your hair you cannot risk buying a sub-standard product. Always go for good brands to maintain your hair health and luster.

Customer Reviews

If you want to know the real results of the shampoo then you must go through the customer reviews. These reviews are posted by real customers and give you the actual picture rather than the promotional version pasted on the manufacturer’s website. This feedback from the customers will fill you in on the pros and cons of the purple shampoo helping you decide if you should buy it or not.

Tips For First Time Users

If you have never used a purple shampoo before then it will be beneficial for you to follow certain tips and pointers for a successful experience. It is very easy to get on the wrong side of purple shampoo and come out of the bath with bright hues and stained hair. These helpful tips will aid you to avoid any radical results.

  • The amount of shampoo you use matters a lot in the staining and color balancing result. For first-timers, it is essential that you start small with just a nickel-sized amount and then work your way up from there after seeing the results on your hair.
  • You should not leave the purple shampoo in your hair for a long time before shampooing it as a newbie. Purple shampoo tends to have different results with different hair textures. It is best to rinse the shampoo quickly the first few times to understand how the purple shampoo works on your hair texture. Then you can start leaving it for longer periods to get the desired results.
  • Make sure that you rinse off the purple shampoo with hot water first and the last rinse should be with cold water. The hot water helps in removing all the purple stains from the hair and the last cold rinse tends to lock in the tone balance to give you an even balanced color.
  • Choose a smaller more economical-sized shampoo bottle so that you can easily replace it with a different brand if it does not suit you.
  • Purple shampoos are very strong and can be very harsh on the hair. Hence you must follow it up with an appropriate deeply hydrating purple conditioner to maintain the moisture level of your hair.

What Is the Professional Take on Purple Shampoo?

The majority of hairstylists and hair professionals swear by the purple shampoo. They feel it is the most effective way of maximizing the effects of your color treatments. Purple shampoos drastically improve the texture and vibrancy of the blonde hues making them stay lustrous for a longer time than usual. One piece of advice that they share is that you should start gradually with purple shampoo usage and then work your way up to no more than twice a week and that too only of the yellow tones are becoming too brassy and copperish.

Who Should Use Purple Shampoo?

The main purpose of using purple shampoo is to balance out the color tones in your hair. This shampoo helps in neutralizing the different brassy and yellowish tones in your hair that come after the initial hair color has leached out leaving you with dull highlights or hair color. Purple shampoos are hence most effective on lighter hair tones and shades. These colors are listed below:

  • Blonde
  • Platinum or White
  • Grey silver
  • Ashy blonde
  • Pastels
  • Copper tinge

In short purple shampoo is only effective on lighter tones. If you have read or brown tones then this shampoo will not be effective on your hair color.

FAQ Corner

How Often Should Your Use Purple Shampoo?

Purple shampoo can be used as often as twice or thrice a week depending on your requirement. If you have recently colored your hair then you just need to use it once or twice in 15 days to maintain the vibrancy of your hair color. The older your hair color the more frequently you will have to use the purple shampoo to balance your hair color tones.

Can Purple Shampoo Turn Your Hair Purple?

Purple shampoos have the purple color pigment in them. This is required to balance the brassiness and copper tones in your blonde highlights. If used properly purple shampoo will not leave a purple tint on your hair. However, due to the presence of purple pigments, you might likely develop a purple tinge if you use the shampoo too frequently or leave it in your hair for a long time.

For How Long Should You Leave the Purple Shampoo In The Hair?

For young color treated hair, you should leave the shampoo on for 5 to 10 minutes. For older color-treated hair you might have to leave it on for as long as 15 minutes for optimal results. It is not advised to leave the purple shampoo in the hair for longer than 15 minutes.

Are Purple Shampoos A Hair Toner?

Purple shampoos work as a color corrector or a color toner. They tend to neutralize the yellow and copper tones in your blonde and brunette hair color to give you a vibrant hue that is not tinged with any yellowness. In this way, purple shampoos work as hair toners but it is more appropriate to call them hair neutralizers than toners.

Wrapping Up

If you want to preserve the hues of your color-treated hair and extend the lifetime of your color treatments and that too at the convenience of your home then you must invest in a good purple shampoo. A good-quality purple shampoo not only restores the vibrancy of your hair color but also protects your hair from external damage by restoring the hydration and moisture level of your hair strands. Purple shampoos are perfect for your blonde and golden shade color treatments. So go ahead and indulge in these groovy products to make your hair color stand out with luster.

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